Season Campaign for Myer - concept development and copywriting, catalogue design and layout, billboards and magazine Art direction.
The idea was based around mirrors and reflective surfaces. The TV commercial was filmed in a mirrored box, showing Jennifer Hawkins in different outfits and reflections of herself. It had a modern approah.
The ‘See Yourself Differently’ campaign idea was linked throughout the stores, windows, billboards and outdoor, including magazine and catalogue.
Logo design and branding for a legal recruitment company.
The legal recruitment sector of business is typically conservative. Ablethorpe recruitment wanted to stand out in the crowd and excite the industry.
I developed a unique visual language with illustrative figures depicting working men and women doing extraordinary things.
All promotional material Including ‘seek’ advertisements and christmas messages have a consistent uplifting message.
Instore VM Posters
In-store VM Posters across youth categories Including cross company areas of the business.
The concept for the rest of the store, was ‘A day in the life’, capturing moments in time across all categories of the business. Womenswear, Shoes and Accessories, Menswear, Children’s wear, and Footwear.
The season campaign also had the ‘caught in the moment’ or ‘day in the life’ filmic approach.
Logo design and branding development and art direction for the launch of ‘the Basement’ youth clothing area at Myer Bourke st.
The concept was for a new underground venue, the place to uncover cool, threads, kicks and beats. It was launched with street posters that littered the alleys, side streets and railway stations of Melbourne.
Make a statement
Design and art Direction for catalogue design and magazine.
The concept was that the clothing made “statements” and the quotations highlighted trends and the key pieces for the season.
Logo design and branding for a boutique homestay and wedding venue in Mansfield Vic.
Design and Art diection for a direct mailer to Myer one customers, launching the ‘Wayne’ by Wayne Cooper label at Myer.
Design and Art direction of in-store VM posters and direct mail catalogue for Myer One customers.
Design and art direction of seasonal catalogues for Taking Shape.